VossLighting.com Marketing Platform

Problem

The previous website functioned primarily as a basic company presence and did not adequately support modern content workflows, search visibility, lead generation, structured content, or ongoing marketing evolution.

Solution

Designed and built a modern marketing platform using Next.js and Payload CMS with structured content modeling, improved page architecture, SEO-focused content workflows, and a maintainable foundation for ongoing marketing, localization, and AI-assisted content generation.

Role

System architect and implementation lead

Technologies

Impact

• Replaced a limited legacy web presence with a modern production marketing platform
• Built structured content workflows using Payload CMS
• Improved foundation for SEO, AI-assisted content, localization, and lead generation
• Created maintainable architecture for future marketing and product content expansion
• Created a foundation for lead generation, content expansion, SEO improvements, and future AI-assisted publishing workflows